Flexitarian Fashion

More and more of us are becoming ‘flexitarian’ – eating meat only occasionally.  Many of us are trying to cut down on meat, but without going completely meat-free to become vegetarian or vegan.  The change in eating habits in the UK is quite striking - almost half of us are ditching meat at least twice a week in an attempt to eat more healthily, and the proportion of meat-free evening meals at the end of last year was up to 35.3%.  The fashion for Flexitarianism is being driven by the younger generation, those aged 15-34, and by women- who are still the primary grocery shoppers.