3 in 10 Brits have cut back on meat consumption, citing health as the main reason for eating less. New findings from NatCen's British Social Attitudes Survey, published this week, show 29% of Brits have reduced the amount of meat they eat, and a further 9% are considering reducing it further, or cutting out meat completely. Significantly, since this data was collected, the World Health Organisation have classified processed meat as carcinogenic, leading even more people to cut their meat intake.
The detailed findings showed that women are more likely to reduce meat intake, (34%) compared to men (23%). And older people, 65 to 79, are more likely to cut down (39%) than youngsters 18 to 24 (19%).
58% cited health as the main reason for cutting down, followed by saving money (21%), animal welfare (20%) and concerns over food safety (19%).